Business Week notes that there are over nine million blogs currently published on the internet, with another 40,000 original blogs published each day. Business Week even takes it a step further to assume that even if 99.9% of these blogs are unimportant, useless jumbles of information that have no impact on an industry, market, or business, there is still 40 new blogs posted daily that have some relevance to the enhancement, progression, innovation, etc. of a particular business or industry.
A management team that simply seeks out motivational ideas or new working habits through blogs, can have a massive impact on the well-being of the company's performance and of the performance and efficiency of its employees. Incorporating new business techniques and ideas for intra-business purposes is one way to utilize the massive collection of blogs, but blogging sites can be used as a medium to interact with customers as well.
With no restrictions on who can publish his or her ideas on blogging sites, the internet allows for a massive collection of consumer feedback to be readily available to companies who are seeking it. One disgruntled mother's post about poor customer service can urge a company to rework how their training program should reemphasize customer care. This wide-spread customer feedback network available through blogs can help a business better its practices and policies. The opposite, where a customer can benefits from corporate blogs, is also true.
A company that regularly publishes a blog reaches a new, technological market. As is the case with celebrities and socialites who post their every waking moment on personal blogs, businesses who maintain a blog are capable of marketing and informing the different sectors of the public of new offers, press releases, events, etc. The ability to advertise and share ideas with the public through a FREE medium can be effective, and can promote a positive brand image throughout the company's market. It also allows the company to reach a new market of consumers who may not visit the company's websites or see their television advertisement, and, in the case of small businesses, provide the only place where the company can afford to advertise and promote their business.
Blogs are an increasingly useful network of ideas that, if utilized, can help a company grow, motivate employees, receive customer feedback, enhance business practices, and test and market new ideas. The importance of blogging within a corporate system can provide an answer to any question, problem, or idea that a company may have; all while maintaining a modern and up-to-date approach to public interaction.
Source: http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
It is very interesting to find out the number of blogs online. According to your post, "over nine million blogs currently published on the internet". With all this information available to the World, I wonder how difficult it is for people to find it. Also, I ask myself how much of all this data or information could be reliable and credible. I am sure that companies' professional blogs would be accurate, but we have no way of checking other people's blogs. So I think we need to be very careful about our sources in doing research.
ReplyDeleteYour post really did remind me of how much information could possibly lead to wrong conclusions.